The diffuse limits of the legal thing in the digital market, key in MIDEM 2012
Writing the International, 27 January (EFE). – to put doors to him to the field or, in other words, about how to channel the unstoppable growth of the digital market for benefit of music they will deal with great part the chats about the new edition about the Market the International about Disco and Edición Musical (MIDEM), that begins tomorrow in Dogs (France).
The world-wide volume of digital music already supposes a third of the total, thanks for example to services of subscription, according to showed this same week the annual report that makes the Federation the International of the Record Industry (IFPI) on the sector.
Without going more far, in Spain, one of the countries more punished by the piracy, the reduction of the volume of business by eleventh consecutive year was palliated and attenuated to the 10.7 percent thanks to the best behavior of the digital market, that already supposes a 31 percent of the global one.
Before this panorama, and in the middle of the tensions untied by the recent halting in an international operation of the directive dome of the portal of Megaupload unloadings, MIDEM 2012 will look not only at the possibilities of the digitalis as forms to mitigate the whip of the piracy, but also towards the new legal landscape that is drawn in the horizon.
The publicity also will play a fundamental role in this edition, with professionals of this scope and great commercial brands allied with musicians and producers, trying to illuminate new line of action by means of esponsorizaciones.
In that search of market hollows, special attention in Asia will be put and, as it comes being habitual in last editions of the MIDEM, in the technology put to the service of music, with all a battery of prepared entrepreneurs to show to him the professionals of the means how to make profitable his presence in means, including Internet.
She is this one of the main bets of the new director of the fair, Bruno Crolot, in his first edition as total person in charge of his design.
In the days of crisis, Crolot has lowered the tariffs and has wanted to impel new spaces so that independent artists and record seals learn techniques of professionals of means like the Javier producer Lemon or the singer Joss Stone, thus fomenting its direct bonding with the public.
Another one of the new features that its direction will bring will be the new impulse to live music within the fair. To the traditional scenes of the Midem, in which it will be able to be enjoyed emergent musicians like Catalan the The Last 3 Lines, Festival is added to the Midem now.
The Ting Tings, 2manyDJs or the singer Belgian Selah Sue will be some of the stars that brighten up the nights of this event, that will be counted in addition on its traditional veiled one to classic music and on the delivery, tomorrow, of the important awards NRJ Music Awards.
David Guetta, Coldplay, Mika, Pitbull and LMFAO will be some of the international figures that will act in their main scene, making official therefore a year plus the opening of this global encounter that she has to music as main excuse and communication channel.
General Vista of the entrance of the 45 edition of the Market the International of Disco and Edición Musical (MIDEM), the past edition.